Sales Management

Sales Management

The growth of profit in a commercial business is firmly hinged on the increase of its volume of sales. Successful sales management is crucial for driving a company’s profit growth, and calls for exceptional skills, knowledge and resilience to meet varied challenges and reach high targets in a fluctuating local and global economy.
Our Sales Management Diploma course is ideally suited for individuals who want to gain key skills and a thorough understanding of the principles and practice of sales management. It qualifies you to achieve results by maintaining a balance between at training business objectives and driving sales teams to give of their best. The course content addresses skill development in all essential areas of sales management; strong leadership, coaching for sales effectiveness, motivating and managing a committed sales teams, marketing and sales promotion, customer service, efficient planning and organizational skills, accurate forecasting and budgeting, and effective communication skills.
The course also opens opportunities for those seeking to rise up the career ladder from sales executive to managing a sales team or build their own commercial enterprise. The curriculum integrates proficiency in strategic planning and execution, sales performance evaluation, use of current technology and market research, for a well-rounded training in sales management.
Method of Delivery:
o The program will be supported by principle-based activities performed by students
o Powerpoint Presentations with videos / discussions / interactive sessions