Marketing Management

Marketing Management

Marketing professionals are in increasing demand across both local and multinational business organizations. Individuals with practical marketing skills, possessing an ability to research and assess market opportunities, promote and sell their products, including a good insight into the expanding world of e-commerce, are highly valued in an ever-competitive business environment. Ability to understand the diverse marketing needs of different industries; professional and public sector organizations and the multi-national business sector, is equally important for a successful career in marketing.
Drawing upon input and support from industry professionals and bodies, our courses have been created to assist students in developing marketing strategies, research and analysis of market opportunities and provide integrated marketing communication tools. The course focuses on the practical application of marketing orientation, techniques and methods and the effective management of marketing resources and activities.
While receiving a firm grounding in the core components of marketing management, our students are guided in developing keen business acumen for understanding a constantly evolving local and global market economy. At the completion of the diploma course, students take back with them skills, techniques and knowledge that will optimize their marketing effectiveness, achieving good results for both the short and long term.
Method of Delivery:
o The program will be supported by principle-based activities performed by students
o Powerpoint Presentations with videos / discussions / interactive sessions